Saath7 Cricket Mahotsav is Wonder Cement's endeavour to empower rural India. The initiative – launched by Mr. Kapil Dev – won the WOW Awards Asia 2018 and EEMAX Global 2018, recognising it as a landmark community engagement programme.
Saath7 Cricket Mahotsav is Wonder Cement's endeavour to empower rural India. The initiative – launched by Mr. Kapil Dev – won the WOW Awards Asia 2018 and EEMAX Global 2018, recognising it as a landmark community engagement programme.
To build a digital platform managing thousands of cricket tournament participants across rural India – handling registrations, match scheduling, results tracking and community engagement at scale for Wonder Cement's flagship initiative.
Innowrap built the complete Saath7 cricket tournament platform – providing Wonder Cement with a scalable digital backbone to manage their rural cricket empowerment initiative.
Built a comprehensive system handling registrations, match fixtures, results and standings in real time for thousands of participants.
Designed features connecting cricket-loving participants across rural India, building excitement and participation around the initiative.
Developed backend systems supporting live event operations – managing roadshows, match days and participant communications seamlessly.
Built on a robust architecture capable of handling thousands of concurrent participants across multiple regions of rural India.
Won WOW Awards Asia 2018 and EEMAX Global 2018 – recognised as an outstanding community engagement initiative.
Successfully connected thousands of rural cricket enthusiasts, empowering communities across India through sport.
Launched by Kapil Dev, the initiative significantly elevated Wonder Cement's brand presence and community goodwill.
The platform demonstrated that digital technology could power large-scale grassroots community initiatives effectively.
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