Enterprise Retail & Field Operations Software

Custom Enterprise Software for Consumer Brands

When standard CRM, SFA and DMS platforms can't model your workflows, we build software that does — integrating with the systems you already run.

Designed for enterprise businesses running complex sales, retail and distribution operations across India.

Book a Scoping Call

30 minutes with the team that built these platforms. No pitch deck.

We work with consumer, retail and FMCG businesses running 500+ field, dealer or store staff.

Diageo logo
Tata Consumer Products logo
Amara Raja logo
Big Bazaar logo
HDFC logo
L&T logo
Diageo logo
Tata Consumer Products logo
Amara Raja logo
Big Bazaar logo
HDFC logo
L&T logo
Diageo logo
Tata Consumer Products logo
Amara Raja logo
Big Bazaar logo
HDFC logo
L&T logo
Welspun logo
Bajaj Allianz logo
Accor logo
KPMG logo
Clariant logo
Truckbhada logo
Welspun logo
Bajaj Allianz logo
Accor logo
KPMG logo
Clariant logo
Truckbhada logo
Welspun logo
Bajaj Allianz logo
Accor logo
KPMG logo
Clariant logo
Truckbhada logo

Why Companies Work With Innowrap

Most enterprise software solves common processes.

The challenge begins when your business doesn't fit standard software.

Standard Enterprise Software compared with Innowrap
Standard Enterprise Software Innowrap
One workflow for everyone Built around your workflow
Employees only Employees, promoters, dealers, retailers, customers
Per-user licensing No per-user licensing
Configuration within product limits Fully custom application
Licence you rent You own the source code and IP

Whether it's third-party promoters, multilingual store staff, offline field teams, retailer self-service ordering or AI-powered sales coaching, we build software around your workflow — not the other way around.

Enterprise Capabilities. Proven in Production.

Every Store Associate Should Sell Like Your Best One

Your sales performance shouldn't depend on who's standing at the counter.

We built an AI sales coaching platform that evaluates how store associates explain products, identifies coaching opportunities and measures selling quality — in the language they actually speak with customers.

Enterprise Proof — Live across 30+ stores of a leading Indian consumer electronics retail network

Business Outcome — Better product knowledge, more consistent sales conversations, faster onboarding of new associates.

Your Field Team Isn't Your Only Sales Team

Sales today happens across promoters, merchandisers, auditors, distributors and third-party partners — not just payroll employees.

We built a single platform that manages every stakeholder with role-based workflows, offline capability for low-network territories, and real-time reporting.

Enterprise Proof — Pan-India deployment across one of India's largest consumer brands

Business Outcome — One platform instead of multiple disconnected systems.

Let Retailers Place Orders Without Waiting for a Sales Visit

Retailers shouldn't have to wait for a representative to replenish stock.

Our retailer application enables self-service ordering, live pricing, promotional schemes and store profile management from the retailer's own phone.

Enterprise Proof — Deployed across the retailer network of a national automotive battery brand

Business Outcome — Faster ordering, better visibility, reduced dependency on field visits.

Give Every Store Associate the Information They Need to Close More Sales

When customers ask difficult questions, your store staff should never have to guess.

Instant access to product specifications, approved pricing, promotions, manager approvals and walk-in lead capture — from one application.

Enterprise Proof — Live across 30+ stores of a leading Indian consumer electronics retail network

Business Outcome — Better customer experience and higher conversion at the point of sale.

Build Relationships Beyond the Purchase

The customer journey doesn't end after checkout.

Warranties, invoices, deliveries, loyalty, rewards and new-launch engagement connected into a single digital experience.

Enterprise Proof — Deployed for a leading consumer durables brand across national retail operations

Business Outcome — Higher repeat purchases and stronger customer retention.

Built for Complex Workflows. Not Generic Software.

Every solution above has been built, deployed and used in production.

If your workflow doesn't fit standard enterprise software, we'll build one that does — alongside the systems you already run.

Case Studies

"Replacing a rigid third-party tool." Beat planning, trade audits and real-time visibility across field teams pan-India — Diageo India.

Proven at Enterprise Scale

Delivery across India's largest consumer and retail enterprises.

40,000+
Field reps trained
FMCG & logistics
10M+
Users impacted
User reach
10+
Years delivering
A decade of delivery
100+
Applications shipped
Clutch verified
Pan-India
Deployment scale
National footprint
5+
Languages in production
Multilingual AI

Why Enterprises Choose a Custom Platform

You Own the Platform

No recurring per-user licensing. Complete ownership of the application, source code and intellectual property.

Built Around Your Business

No changing your workflows to fit packaged software. Every application is designed around the way your teams actually work.

Enterprise Integrations Included

Integrates with Salesforce, SAP and your existing CRM, SFA, ERP and DMS platforms. No rip-and-replace.

Long-Term Engineering Partnership

We continue enhancing the platform as your business evolves — not just delivering version one and walking away.

Engagement on Your Terms

Start with a paid discovery rather than a contract. Milestone-based payments. No long-term lock-in — the partnership continues because it works, not because you're tied in.

How We Engage

  • Fixed cost projects
  • Monthly developers
  • Flexible scaling

We Extend Your Stack. We Don't Replace It.

Salesforce, SAP, your existing SFA or DMS — we integrate with what you already run. Your incumbent vendor stays. No rip and replace, no channel conflict, no six-month migration before anything works.

Salesforce

SAP

Your SFA / DMS

Our Process

A connected delivery journey from discovery through launch.

01

Discovery

  • Requirements gathering
  • Market understanding
  • Goal alignment workshop
02

Planning

  • Architecture design
  • Timeline and scope
  • Milestone roadmap
03

Development

  • Agile sprint execution
  • Weekly progress updates
  • Feature validation cycles
04

Testing

  • QA and bug resolution
  • Performance checks
  • Pre-launch readiness review
05

Launch

  • Deployment and release
  • Monitoring and support
  • Post-launch optimization

What Enterprise Teams Say

★★★★★

A professional, dedicated team with top quality talent and domain expertise. They demonstrated real understanding of our issues and came up with innovative solutions time and again.

AK

Apurv Kodgule

Product Development Manager, Welspun Global Brands · Verified on Clutch

★★★★★

They executed our vision with great dedication and patience. Their ability to capture and translate a concept into reality is appreciable.

RC

Roopendra Chavan

Founder & MD, Truckbhada · Verified on Clutch

Frequently Asked Questions

Scope first. Milestone-based line-item estimates. No black-box pricing.

Always. The source code and IP ownership of the developed solution belong to the client upon project completion and final payment clearance.

Yes — in production. Document OCR, AI chatbots, predictive analytics, offline AI. Live in apps we've already shipped. AI sales coaching for store associates is live in production today.

Yes. We integrate with your Slack, Jira and GitHub — your offshore engineering arm, not a separate vendor.

Yes. We've built exactly this — employees, third-party promoters, merchandisers, auditors and distributors on a single platform with role-based visibility.

Discovery → Planning → Fortnightly sprints with demos → QA → Launch → Post-launch support.

No. There's no per-seat licence and no fee that grows with your field force or store count. You pay for the build on milestones, own the code outright, and continue on a fixed support engagement.

No. We extend what you already run — Salesforce, SAP, your current SFA. No rip and replace, no channel conflict with your incumbent vendor.

Yes. Offline capability is in production pan-India for one of India's largest consumer brands. Field users work fully offline and data syncs when signal returns.

Five-plus in production, including AI sales coaching that evaluates an associate in the language they actually speak with customers.

No. It runs on their own phones, works on patchy in-store wifi, and functions offline.