Mavic (TCPL)
- Android
- Salesforce
- UI/UX
- Frontend Development
- API Integration
- Salesforce Smartstore SDK
- App Delivery
Overview
Mavic is a custom-built mobile solution designed to streamline and empower daily field operations for Tata Consumer Products' sales teams across the country. Developed in collaboration with KPMG, the app serves as a single point of productivity for on-ground representatives-enabling smarter retail execution, faster decision-making, and improved customer engagement.
The Goal
The core goal was to digitize and optimize the daily tasks of field sales representatives-ranging from attendance and outlet visits to order placements and campaign executions-while ensuring seamless integration with Tata's existing Salesforce ecosystem and offline-first capability for rural penetration.
Our Role
Innowrap partnered with KPMG and TCPL to deliver the mobile solution with a focus on user experience, robust functionality, and smooth Salesforce integration.
Android
Salesforce
UI/UX & Frontend Development
Designed an intuitive, field-friendly Android UI/UX and developed the frontend integrated with Salesforce Smartstore SDK
API & Data Sync
Built secure APIs ensuring real-time synchronization with Salesforce data
Offline-first Enablement
Implemented offline-first functionality to support rural and low-network regions
App Deployment & Scalability
Delivered the app, managed deployments, and supported ongoing enhancements for long-term scalability
Impact & Outcomes
Productivity & Efficiency
Boosted field productivity by reducing manual reporting and data entry
Visibility & Insights
Enhanced outlet-level visibility, enabling smarter assortment planning and decision-making
Reach & Accessibility
Expanded operations in low-connectivity areas through offline-first capabilities
Relationships & Growth
Strengthened retail ties with faster order processing, timely campaigns, and a scalable digital-first sales tool
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