Curly Tales
- Android
- iOS
- CMS
- Native Android
- Native iOS
- NodeJS
- ExpressJS
- ReactJS
- Mysql
- MongoDB
Overview
Curly Tales is one of India's most loved digital platforms for all things food, travel, experiences, and lifestyle. With a thriving audience across social media and YouTube, the brand wanted to create a seamless app and web experience that mirrors their storytelling excellence and engages users beyond content consumption.
The Goal
The vision was clear - to build a one-stop lifestyle app that lets users discover curated content, explore trending experiences,access exclusive deals, and follow creators - all personalized to their interests and city. Curly Tales wanted an app that wasn't just a content viewer - but a complete lifestyle companion.
Our Role
As their technology partner, Innowrap took on the end-to-end responsibility of transforming Curly Tales' vision into a scalable digital product across Android, iOS, and Web.
Android
Apple
UI/UX Design
Crafted a modern, intuitive interface that prioritizes video content, clean navigation, and city-based personalization.
Full-Stack Development
Built robust applications using React.js, Node.js, Kotlin, and Swift - optimized for performance and scalability.
Quality Assurance
Ensured a smooth and stable user experience across all devices.
Deployment & Maintenance
Delivered a full-scale launch along with ongoing support and enhancements.
Impact & Outcomes
Higher User Engagement
Personalized content and deals led to improved session times and repeat visits.
New Revenue Channels
The curated deals feature introduced direct monetization options.
Improved Brand Loyalty
Creators, Originals, and Bucket List features helped build deeper connections with users.
Future-Ready Architecture
Built for scalability and fast feature expansion.
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